![]() So, you don’t just want to get any click to your site, you want someone that’s likely to convert. But the big difference is that you have to pay for each click. In SEO, a promising keyword is one that brings as much relevant traffic to your site, with as little competition as possible.īoth elements are also important when finding keywords for Google Ads. I’ve outlined the different cases for which I use the Google Keyword Planner:īut in their essence, all of these use cases boil down to the same thing: finding promising keywords. How to Use Google Keyword Planner for PPC And when it comes to keyword research for Google Ads, I’m mostly looking for directional information.īut using Ahrefs, I would be severely underestimating the number of searches that each keyword gets. Take for example this search for the keyword “massage gun”:Īs I mentioned above, no tool is 100% accurate. Instead of an actual number, some advertisers see a traffic range. One example of that is the traffic ranges. Google has been limiting the number of insights they share. Unfortunately, that’s no longer the case. So you might think that Google Keyword Planner has all of this super detailed data. Since Google is the biggest search engine, they have the best data. The goal of keyword research is to track down the actual keywords, sales volumes and get an idea of cost. □ How Accurate is Google Keyword Planner? You can probably do a bunch of other things with it as well, but this is pretty much all I need it for. Keyword expansion: when I’m adding new campaigns.General research: high-level search volumes & cost information.I use Google Keywords Planner in three ways: So today, it’s not the easiest tool to use and the interface can get quite confusing.īut it is free, so if you’re willing to spend some time figuring out how it works, you can get quite productive with it. This made it look more up-to-date, but it also became harder to use as a result of it. Google’s keyword tool itself has been out for years but it has gone through a number of interface updates in the last few years. Your account also needs to stay kind of active, because if you don’t spend any money on ads, you won’t see very accurate data. But you do need to create a Google Ads account, which includes adding a payment option. Google Keyword Planner (GKP) is a free tool inside of Google Ads that lets you research keywords you can use for your advertising or other purposes (like SEO).Īs I said, Google Keyword Planner is free. ![]()
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